TOM Insurance and Matchroom Announce Strategic Partnership to Elevate Sports Coverage and Fan Engagement
The collaboration will play a crucial part in engaging and educating fans of key Matchroom sports such as darts, boxing and snooker, about the importance of planning ahead.
TOM, a leading provider of innovative insurance products and solutions in the UK, has joined forces with Matchroom, a global leader in sports promotion, to forge a new partnership that focuses on the importance of long-term planning for high-performing athletes and everyday people alike.
“We are thrilled to partner with Matchroom, a powerhouse in global sport. As a family-run business, they share our mission and vision in helping families understand the importance of financial protection. This will be an authentic partnership which enables us to harness Matchroom’s reach to share an important message with new audiences across the UK.“
An Exciting New Direction for Both Organisations
TOM has signed a 12-month contract to become the official insurance partner of Matchroom. In a new venture for both parties, the partnership will see the TOM brand showcased across key sporting events throughout the year, with joint collaboration across a number of key campaigns that aim to spread awareness of the importance of life insurance.
The partnership will also provide enhanced benefits for new and existing TOM customers, who will have the opportunity to secure tickets to events spanning the snooker, darts, and boxing all year.
About The Brands
Matchroom Sport is a leading global sports promotion company, founded by Barry Hearn in 1982, specializing in boxing, snooker, darts, pool, and more. Its boxing division, Matchroom Boxing, led by Eddie Hearn, is one of the world’s top promoters, staging high-profile fights in partnership with major broadcasters like DAZN. With a strong presence across multiple sports, Matchroom continues to deliver world-class events and entertainment to fans worldwide.
TOM is a life and health insurance provider that’s designed specifically with dads and lads in mind. Their mission is to provide straightforward, no-nonsense advice and guidance for everyday people that helps them secure the right cover for their unique needs, both through their advised service, and 24/7 through a first-of-its-kind digital journey launching soon.